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The visual identity of the European Technology Platform for Sustainable Chemistry (SusChem) is introduced in the graphic charter of SusChem's brand guidelines. 

It explains how and under what conditions the SusChem logo and visual elements should be used. This ensures that whenever and wherever SusChem visual elements are displayed they are consistent in their appearance, use, size, scope, color, tone, etc. and tell the same compelling SusChem story.

The purpose is to give SusChem a strong recognizable image and a coherent voice when communicating.

The guidelines shall be observed by Cefic and SusChem staff, external partners or stakeholders who communicate on behalf of SusChem or on its activities.

Brand Guidelines

Brand Guideline Chapters

Creating Solutions Together: The new SusChem website
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Creating Solutions Together: The new SusChem website

Today, (15 June 2017), SusChem has publicly launched its new website featuring fresh content and the platform’s distinctive new branding. The SusChem website’s bright and distinctive new visual style emphasises the platform’s values and aspirations, and is designed to help widen its appeal and accessibility...

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